(If you need a rumor mill refresher about all the expectations behind the headset, MacRumors has an awesome roundup right here.) As things stand, this is a solution in search of a problem.įor starters, the majority of Apple’s hardware focus for some time now has been on tools that can be used anywhere and at anytime. The most personal computer yet? A device that would not only inform and connect the wearer but also serve as a fashion piece or statement? Those possibilities were clear from the start.īut in my opinion, things are extremely unclear when it comes to the rumored headset. But with the Apple Watch, you could at least imagine it. It was hard to know how to feel about the Apple Watch before using one, for instance, while other products like the iPod, iPhone, and AirPods established a seemingly immediate connection with the general populace. Now, you could definitely say the same thing about other Apple products before they officially launched. I think what’s off with the hype around the rumored mixed reality headset―a device that will seek to both immerse the wearer in virtual worlds and augment the real world around them with information or entertainment―is that there is yet to be any evidence of something that would make your heart sing. As Steve Jobs said, Apple’s DNA is based in the belief that “technology alone is not enough.” That it’s only when you marry technology with liberal arts, with the humanities, that you produce a result “that makes our hearts sing.” Beyond category-defining products like the Mac, the iPod, the iPhone, the Apple Watch, and most recently, AirPods, Apple is also driven by creating products for creators. I don’t know about you, but if there’s ever been hype around a rumored Apple product that I have felt most disconnected from, it’s the obsessively chronicled mixed reality headset that we’re supposedly going to get our first look at during the WWDC keynote in a couple of weeks.Īnd look, I say that as someone who deeply appreciates not just Apple products but what the company stands for: that design isn’t just how a thing looks, it’s how it works.
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